Most Google Ads freelancers send traffic to your site and hope. I build the landing pages, set up the tracking, and manage the campaigns — the complete Google Ads management system that turns clicks into leads for Louisville, KY businesses.
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Hi, I'm Evan — the strategist and builder behind CraftedPath. I'm not an agency. I'm your marketing partner. I work directly with a few great businesses at a time, bringing over a decade of experience in digital strategy, design, and performance marketing.
I do the work myself, and I stay in your corner as you grow.
Your homepage isn't built for ads. I create dedicated landing pages designed for one thing: turning clicks into leads. Clear messaging, compelling offers, and forms that actually get filled out.
Most businesses have no idea which ads bring real customers. I set up conversion tracking through Google Tag Manager so we know exactly where your leads come from — and where your money is actually going.
I manage your Google Ads with weekly optimizations and monthly check-ins. We review what's working, cut what isn't, and continuously improve your cost per lead. No autopilot. No black box.
How we helped e-Hazard, a nationwide electrical safety training company, rebuild their Google Ads from scratch and turn wasted spend into qualified leads.
The existing campaigns weren't working. After identifying which services they wanted to grow, we audited the account and found the problem: poor targeting and no clear conversion path.
We rebuilt everything from scratch—new landing pages for each service, a proper lead funnel, and conversion tracking through Google Tag Manager so we could actually measure what was working.
The result? Cost per lead dropped 62% while conversion rates more than doubled. 93 qualified leads in the first 4 months.
We now get consistent inquiries, full classes, and stronger online visibility—all while maximizing our ad budget.
After helping grow a company to over $6 million in annual revenue over six years, I learned what actually works. Lean teams. Focused strategy. Ruthless prioritization of what drives results.
Most agencies spread your budget thin with layers of account managers and vague reports. I take a different approach — I do the work myself, and I tell you exactly what's working and what's not.
CraftedPath exists because most businesses deserve expert marketing without the agency overhead. You get direct access to someone who's been in the trenches — building campaigns, analyzing data, and iterating until things click.
No middlemen. No fluff. Just focused execution from someone who's done this for over a decade.
Evan Twyman
Founder, CraftedPath
A lead engine that gets stronger every month.
Everything needed to build your Google Ads system from scratch.
Continuous optimization to improve results month over month.
I build strategies for the long haul — that's when you see the real ROI. But if you're not confident in our progress after 90 days, you can exit. No penalties, no hard feelings.
1 Monthly fee + ad spend budget.
My Google Ads management starts with a $3,000 setup fee (includes landing pages, tracking, and campaign build), then $1,500/month for ongoing management. This is separate from your ad spend budget, which you pay directly to Google. Most Louisville businesses I work with spend $1,500–$5,000/month on ads depending on their market.
You'll typically see leads within the first 2-4 weeks once campaigns launch. However, the real optimization happens over months 2-4 as we gather conversion data and refine targeting. That's when cost per lead drops and ROI improves significantly — which is why I recommend a 12-month commitment.
Yes — and this is where most Google Ads campaigns fail. Sending ad traffic to your homepage is like running a TV ad that says "visit our store somewhere downtown." I build dedicated landing pages for each campaign with clear messaging, strong offers, and forms designed to convert. It's included in the setup.
Everything needed to run profitable campaigns: keyword research, ad copywriting, campaign structure, bid management, negative keyword optimization, A/B testing, conversion tracking setup, landing page creation, and monthly performance reviews. I handle it all — you just approve the strategy and watch the leads come in.
Google Ads campaigns need time to gather data and optimize. Most campaigns hit their stride around month 3-4 once we've learned what converts and refined the targeting. A 12-month commitment gives us the runway to build a system that improves over time — not just short-term wins.
If you're not confident in our progress after 90 days, you can walk — no penalties, no awkward conversations. I build for the long term, but I don't hold anyone hostage. My job is to prove the system works, and if it doesn't, you shouldn't be stuck.
No account managers. No layers of bureaucracy. When you work with me, you get direct access to the person doing the actual work. I've been hands-on with marketing for over a decade — not managing junior staff to do it for me.
I intentionally keep my client roster small — typically 6-8 businesses at a time. This lets me give each client the attention they deserve without spreading myself thin. Quality over quantity, always.
It's a 30-minute conversation to understand your business, your goals, and whether we're a good fit. No pitch. No pressure. If I can help, I'll tell you how. If I'm not the right fit, I'll point you in the right direction. Either way, you'll leave with clarity.