For local businesses tired of wasting money on marketing that doesn't work — I deliver qualified leads with transparent reporting you can actually understand.
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Hi, I'm Evan — the strategist and builder behind CraftedPath. I'm not an agency. I'm your marketing partner. I work directly with a few great businesses at a time, bringing over a decade of experience in digital strategy, design, and performance marketing.
I do the work myself, and I stay in your corner as you grow.
Show up when local customers search for what you do. I optimize your Google Business Profile, build local citations, and improve your site so you rank in the map pack and organic results — where 46% of all Google searches have local intent.
I turn your ad spend into qualified leads — not wasted clicks. You get conversion-focused landing pages, proper tracking setup, and monthly reporting that shows exactly how many leads you're getting and what each one costs. No black box. No surprises.
ChatGPT, Claude, Gemini, Perplexity — AI assistants are changing how people find businesses. Generative Engine Optimization ensures your brand shows up when AI answers questions about your industry. I help you build the authority, structured content, and citations that make AI recommend you — before your competitors figure it out.
How we helped e-Hazard, a nationwide electrical safety training company, fix technical issues holding them back, sharpen their SEO strategy, and get more from their ad spend.
We started by identifying which services had the most growth potential, then audited the site to uncover what was holding them back: technical issues, slow page speed, and content gaps their competitors were already filling.
Keyword research revealed 40+ untapped opportunities. We built a strategy around those gaps—creating pillar pages, content clusters, and a complete homepage rework to target the terms that mattered most.
Within 3 months, they went from buried in search results to ranking in the top 3 for their priority keywords.
The existing campaigns weren't working. After identifying which services they wanted to grow, we audited the account and found the problem: poor targeting and no clear conversion path.
We rebuilt everything from scratch—new landing pages for each service, a proper lead funnel, and conversion tracking through Google Tag Manager so we could actually measure what was working.
The result? Cost per lead dropped 62% while conversion rates more than doubled. 93 qualified leads in the first 4 months.
We now get consistent inquiries, full classes, and stronger online visibility—all while maximizing our ad budget.
After helping grow a company to over $6 million in annual revenue over six years, I learned what actually works. Lean teams. Focused strategy. Ruthless prioritization of what drives results.
Most agencies spread your budget thin with layers of account managers and vague reports. I take a different approach — I do the work myself, and I tell you exactly what's working and what's not.
CraftedPath exists because most businesses deserve expert marketing without the agency overhead. You get direct access to someone who's been in the trenches — building campaigns, analyzing data, and iterating until things click.
No middlemen. No fluff. Just focused execution from someone who's done this for over a decade.
Evan Twyman
Founder, CraftedPath
No hidden fees. Just expert marketing that works.
Growth-focused Google Ads to attract the right audience and drive qualified leads.
Every strong SEO strategy begins with a solid foundation — this is where yours starts.
Ongoing monthly support to ensure consistent visibility and sustained ranking growth.
I build strategies for the long haul — that's when you see the real ROI. But if you're not confident in our progress after 90 days, let's talk. If we can't fix it, you can exit the contract — no penalties, no hard feelings.
1 12-month minimum commitment required.
2 Monthly Fee + Ad Spend. Additional landing pages are available at an extra cost.
SEO and Google Ads are long-term strategies. It takes time to build momentum, gather data, and optimize. Most campaigns hit their stride around month 3-4. A 12-month commitment ensures we have enough runway to deliver real, sustainable results — not just short-term spikes.
No one can guarantee SEO rankings — Google's algorithm changes constantly, and anyone promising "#1 in 30 days" is selling snake oil. What I can guarantee is effort, transparency, and accountability. If you're not confident in our progress after 90 days, just let me know. No penalties. No awkward conversations. I only win when you do.
No account managers. No layers of bureaucracy. When you work with me, you get direct access to the person doing the actual work. I've been hands-on with marketing for over a decade — not managing junior staff to do it for me.
I intentionally keep my client roster small — typically 6-8 businesses at a time. This lets me give each client the attention they deserve without spreading myself thin. Quality over quantity, always.
It's a 30-minute conversation to understand your business, your goals, and whether we're a good fit. No pitch. No pressure. If I can help, I'll tell you how. If I'm not the right fit, I'll point you in the right direction. Either way, you'll leave with clarity.